What was Howard Shultz’s original strategic vision for Starbucks in the 1980’s?
Outline how Starbucks’ strategy then evolved under Schultz in the 1990’s, focusing on the efforts to promote the Starbucks brand by using partnerships and developing new distribution channels
From the perspective of staffing and building a strong innovative culture, describe the key policies, practices and procedures that you feel signify the commitment of Starbucks to the effective implementation and execution of its strategy
Identify what you would consider to be three of Howard Shultz’s most important leadership qualities in bringing Starbucks to the phenomenally successful corporation that it is today. Illustrate with examples.
