SALES PLAN
Overview
Using the same company and product you
selected for your marketing analysis, create a sales plan.
In your sales plan:
Define and analyze a set of
sales goals for the business, and justify why those goals were chosen.
Be sure the
goals are measurable.
Analyze viable sales
strategies and at least two tactics that are suited to the target market,
and explain why they are suitable and were selected.
Create methods or actions to
motivate and manage your sales team, including why the methods or actions
can be successful.
Create a well-supported
evaluation plan with plausible and thoughtful rationales.
Analyze an integrated
marketing plan, including how it will impact the sales plan and business.
Cite any sources you use.
Additional
Requirements
Your assignment should also meet the following
requirements:
Written communication: Communication should be clear and well
organized, and support a central idea, with no technical writing errors,
as expected of a business professional.
References: References and citations are formatted in consistent style, with
a preference for using APA style and formatting. Refer to the Evidence and APA section
of the Writing Center for guidance.
Number of resources: Use a minimum of three scholarly resources
related to the content of the assignment.
Length of paper: 5–6 typed, double-spaced pages, in addition
to the title and references pages.
Font and font size: Times New Roman, 12 point.
SCORING GUIDE
Your
work will be evaluated using this criteria.
VIEW
SCORING GUIDE
Competencies Measured
By successfully completing this assignment,
you will demonstrate your proficiency in the following course competencies and
scoring guide criteria:
Competency 2: Relate the importance of an integrated
marketing program to the economic impact of a business.
Describe an integrated
marketing plan.
Competency 5: Develop a sales plan.
Define a set of measurable
sales goals for the business.
Identify viable strategies
and sales tactics.
Create an evaluation plan.
Competency 6: Evaluate management implications of marketing
and sales plans.
Describe methods to
motivate staff.