your team should select a small or medium size organisation as your client. Instructions: Your strategic marketing analysis report must include the following: a) Cover page including: i. Organisation name ii. Student Identifiers (names and numbers) iii. Subject code and name b) Table of contents c) A brief background of the organisation, including a summary of the core business and respective portfolio, and a summary of its most relevant marketing achievements in the last ten years. d) A situation analysis that includes: i. A PEST analysis identifying and explaining at least 05 (five) external factors that may impact (positively and/or negatively) the organisation and/or industry as well as trends that may influence both marketers’ and customers’ decisions, including political & legal, economic, socio-cultural and technological factors. Ensure those external factors are referenced using APA 6th ed. style of referencing. ii. A SWOT analysis including at least 04 (four) strengths, 04 (four) weaknesses, 04 (four) opportunities and 04 (four) threats. iii. A Porter’s 5 Forces analysis assessing the 05 (five) forces and respective external factors to identify the market dynamics and the attractiveness of the industry. iv. A Competitive Analysis of 03 (three) competitor good/services, including the characteristics of the firm’s major competitors with respect to size, growth, profitability, target markets, products, marketing capabilities (production, distribution, promotion, pricing), strengths and weaknesses and any other relevant factor that would affect competitive advantage. e) An overview of the idea, concept, good or service your team believe would be strategic to the chosen organisation and strong enough to pitch for an investment.
