Discussion Question 1 Review this week’s references on data based market plans. How are target market “needs” and “wants” determined? What data are used, e.g. census data, insurance claims, primary or local market research, patient satisfaction, financial? What is the best predictor of a successful plan? HealthcareSuccess (2018). What Is A Healthcare Marketing Plan? https://www.healthcaresuccess.com/blog/healthcare-marketing/what-is-marketing-plan.html Hachquet, J. (2018). 8 Things to Include in Every Healthcare Marketing Plan. SmartBug. https://www.smartbugmedia.com/blog/8-things-to-include-in-every-healthcare-marketing-plan Haefner, M. (2017). 8 healthcare marketing trends for 2018. Becker’s Hospital Review. https://www.beckershospitalreview.com/hospital-management-administration/8-healthcare-marketing-trends-for-2018.htm Discussion Question 2 Review the journal article Internet of things security: A review of risks and threats to healthcare sector: and discuss three cyber threats to the healthcare industry. Additionally, discuss the human element of cybersecurity threats and the roles that humans contribute to mitigating cyber threats. Article- see attached
