1. Briefly describe your selected retailer (Canada Goose) (2 marks)
2. Identify and list as many of their offline and online touchpoints as you can (that the retailer is currently using)…list them and be specific (at least 15) (5 marks) – E.g., ‘social media’ is not a touchpoint…it’s too broad. Be specific!
3. Select the 10 touchpoints that you believe are most important to the retailer’s current business (5 marks)
4. Analyze each of the top 10 touchpoints as follows: (30 marks) – Describe the touchpoint and its goal (what is it helping the retailer to achieve?) – Identify if the touchpoint is a media or marketing channel – Determine if the touchpoint contributes to a positive or negative experience 5. Every assignment MUST follow the guidelines in the course outline for “Expectations for ALL Written Assignments” (3 marks)
