Determining factors for Digital Marketing traffic and leads.

Please refer to the attached draft proposal to output this full dissertation proposal.

Advice from the dissertation proposal.
See the Hart book chapter (attached)

Review & inspect the available literature in the field in more depth. See what other researchers have done and be led by the existing body of knowledge. Refer to oatd.org.

The current proposal needs TO BE DEFINED and underpinned with appropriate literature. (no need to use an attached template). Think what is the focus & data needed. What is the focus of this dissertation.

Objectives for the work need to be clear and focused and achievable. Generate 2 – 3 objectives.

To access the body of literature quickly, recommend to create a landscape table of keyword boolen search strings versus database so you know how much literature there is. Any phrases would usually be in quotes when you do the search. The cells of the table should have the number of papers found.

The next step is to develop the proposal with literature and ensure it is viable.