1) When should you use certain search types for AdWords, and why would this matter? How does it affect the number of conversions?
2) Do you think search engine algorithm updates can help businesses become better at what they do?
Exercises must be the student’s original thoughts based on the topics from the “Open Educational Resource” (OER) Course Textbook and/or other referenced sources. Direct quotes from references must be less than 20 words. Please review sentence structure, grammar, and punctuation errors. Plagiarized submissions may result in a “0” for the submission.
Late submissions will be deducted 5 points.
All assignment(s) derive from the OER Textbook. For academic purposes, at least 1 APA formatted reference and 3 citations from the OER are required pertaining to the topic(s).