Explain the organization’s product plan. (Ch. 8)
Q2. Explain the product’s/service’s current life cycle stage (introduction, growth, maturity or
decline). Select one stage to discuss and omit the others. (Ch.8)
Q3. Discuss viable techniques of building the equity of the brand. (Ch.9)
Q4. Discuss several branding decisions recently made or appropriate to make. (Ch.9)
Q5. Discuss organizational efforts at customer satisfaction, loyalty, and retention. (Ch.10)
