Book Title is: Sports Promotion and Sales Management Second Edition. Chapter 7 and 8: 1. Discussion items: number 1 and 3 on page 172. 2. Discussion items: number 1, 2 and 3 on page 190. Page 172 (Chapter 7) 1. Name the types of sponsorship agreements. What benefits and risks are associated with each? 3. How would you match a potential sponsor with a property? What factors would would you use to determine the most beneficial match? Page 190 1. Name the steps involved in the eduselling model. 2. What are three effective methods for identifying and targeting new sponsors according to the eduselling model? 3. Define and give an example of pass-through rights. What can pass-through rights help the property to accomplish in both the short and long term?
