1. “Born global” companies – is this really a new concept? Explain what is meant by this term and identify key contributions and developments to the literature. What other “new” types of company have been recently identified by researchers in the area? What insights can traditional exporters gain from knowledge of “born global” companies? use the listed article to answer the question. answer it as you answer comprehensive exam. and use in text citation on the essay 1. Knight, Gary and S.Tamer Cavusgil (1996), “The born global firm: A challenge to traditional internationalization theory,” Advances in International Marketing, 8: 11-26. 2. Moen, Oystein and Servais, Per (2002), “Born global or gradual global? Examining the export behavior of small and medium sized enterprises,” Journal of International Marketing, 10 (3): 49-72. 3. Hordes, M., Clancy, J. and Baddaley, J. (1995), “A primer for global start-ups,” The Academy of Management Executive, Ada: May. 4. Jones, M. (1999), “The internationalization of small high-technology firms,” Journal of International Marketing, 7 (4): 15-41. 5. Katz, J., Safranski, S. and Khan, O. (2003), “Virtual Instant Global Entrepreneurship,” Journal of International Entrepreneurship, 1: 43-57.
