What people, product and organization-based legitimacy indicators are associated with their business?

How do they routinely scan the environment (internal, task and general) to assure that they understand potential impacts on their business ?
What people, product and organization-based legitimacy indicators are associated with their business? How did they determine which indicators were most appropriate for their business ?
How did the owner go about establishing an appropriate social network? What advice would they give you about establishing networks as you begin work with your selected company ?
How are they approaching issues of sustainability within their business (about 200 words)?
What guidelines do they use when faced with ethical dilemmas in their business? Do they have any suggestions for you as you approach supporting your business (about 200 words)?