Integrated Marketing Communication: JP Morgan Chase Bank
Target Market
· Who is their primary target market? Support with examples.
· Why do you think they choose this target market?
· Do you think this is the best target market for showing revenue growth year over year? Why?
Plan Target Market?
• Discuss your new target market. (If you are not changing your target market from what the company focuses on explaining why) This does not mean your company is shifting focus on their target or consumer market; this just means you are focusing on a new target market for this marketing plan.
• Why did you choose this target market?
• Create at least two personas that represent your new target market.
• For example.
o Income, Education, Gender, Geographic
o Buying behaviors (be sure to include the typical post-purchase behavior of this group as well. i.e., use of social media)
o Discuss benefit, use, lifestyle, psychographic, etc.… of your chosen target market
• Discuss two other market segments that would be your #2 and #3 markets based on increasing revenue and profits. You do not need to create personas. You are just giving an overview of who else you considered while choosing who your new target market will be. You will not generate any advertising for these two groups in the future. You do not need to create personas, just a brief overview.
• What are the target markets of your two closest competitors?
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