Question
Global Perspectives in Marketing Ethics: Assessment
“Climate change is the single biggest threat to humanity and all businesses.” (Luis Di Como, Unilever)
Climate change is an ethical issue that has impacts across environment, human and animal welfare posing significant challenges to marketing.
1. Select the climate change related issue that will be your core focus. – (CONSUMER Packaging: reduce use and waste reduction. choose recycled and recyclable)
2. Focusing on either a CONSUMER or business perspective identify the key challenges posed by your selected ethical issue for business or consumers and offer recommendations as to how this challenge(s) could be addressed and any opportunities realised.
– FOCUS ON THE CONSUMER PERSECTIVE
Ensure you fully engage with literature to support your arguments and apply relevant theory.
Criteria
Please consult the marking rubric for assessment criteria and use this to guide your submission.
This assessment accounts for 100% of your final mark.
Format and Submission
Assignment
The assignment should be typewritten. The maximum length of the body of the text, excluding references and appendices is 2500 words.
Marking Rubric
Please submit a completed self-assessed marking rubric. This should be completed with a written reflection as to why you have selected each category.
Intended Learning Outcomes being assessed
By the end of this course students will be able to:
1.critique the relationship between consumer ethical concerns and market behaviour.
2.provide a critical overview of key theory and perspectives in relation to consumer and corporate ethics.
3.critique the nature of consumption in society and the implications for global societal, individual and corporate well-being.
4.illustrate an understanding of the various forms of consumer ethical motivations and resultant choices and behaviour.
5.analyse the notion of responsibility as it applies to corporations and their relationship to their stakeholders.
6.define the key concepts of corporate social responsibility.
7.use research papers and materials to develop a coherent argument around complex issues.