1-The writing should include thsee topics: (And you can create subtopics under these)
1-Organization Background & Benchmarking
2-Organization Background, Ethics/Legal, and Current
3-Marketing, Financials & Accounting
4 – Organization Culture, People, and Diversity
5 – Strategy and Planning Analysis—Organization Goals
6 – SWOT Analysis: – please write a full SWOT Analysis
7 – Recommendations, 21st Century, and Moving Forward
8 – Synthesizing the Report (ALL)
Here are some references you can use
Reference
Bhasin, H. (2019). Marketing mix of Coca Cola – Coca cola marketing mix. Retrieved from:
https://www.marketing91.com/marketing-mix-coca-cola/.
Coca Cola, (N.d.). Mission, Vision & Values. Retrieved from: https://www.coca-colacompany.com/our-company/mission-vision-values.
Coca Cola, (N.d.) Corporate Social Responsibility: it’s in our DNA. Retrieved from: https://en.coca-colaarabia.com/our-company/corporate-social-responsibility-it-s-in-our-dna.
Craig, W. (2018). The importance of having a mission driven company. Retrieved from: https://www.forbes.com/sites/williamcraig/2018/05/15/the-importance-of-having-a-mission-driven-company/#7eca4cbb3a9c.
Lucas, A. (2019). Coca Cola raises revenue forecast after earnings beat, sending shares higher. Retrieved from: https://www.cnbc.com/2019/07/23/coca-cola-earnings-q2-2019.html.
Macrotrends (2019). PepsiCo revenue 2006-2019. Retrieved from: https://www.macrotrends.net/stocks/charts/PEP/pepsico/revenue.
Macrotrends (2019). Coca Cola revenue 2016-2019. Retrieved from: https://www.macrotrends.net/stocks/charts/KO/coca-cola/revenue
MBA Skool (N.d.) Coca Cola Marketing Mix (4Ps) Strategy.
Retrievedfrom:https://www.mbaskool.com/marketing-mix/products/16786-coca-cola.htm.
Olenski, S. (2017). 5 factors that can make or break your marketing strategy. Retrieved from: https://www.forbes.com/sites/steveolenski/2017/12/12/5-factors-that-can-make-or-break-your-marketing-strategy/#60bd089651e4.
Reuters. (2019). Coca Cola Co. Retrieved from https://www.reuters.com/companies/KO.