Overview: Produce a creative brief for a new advertising campaign for an existing product/company. The information you use for this project will be incorporated into your future Advertising projects, so choose your product and direction well. Instructions: Pick a product Choose a specific product (ie. Coke Zero, Honda Accord, or Apple Watch) or company (ie. Burger King, FedEx or Geico). Research this product’s features, past advertising, promotions, and competition. Review Instructional Materials Chapter 4 on Creative Briefs Advertising Lecture 2: Creative Briefs Creative Brief Example Create Creative Brief Sections: Product Description, Target audience, Objectives, Key Product features and benefits, Positioning of Product, Key Consumer benefit, Creative Strategy, Appeal, and Tone Remember, this is for a new campaign. Don’t redo a past advertising campaign. Each section should have a clear heading, 1-2 paragraphs of information and can include bullets. will provide a example
