The market analysis section of your business plan comes after the products or services section and should provide a detailed overview of the industry you intend to sell your product or service in, including statistics to support your claims.
In general, the market analysis section should include information about the industry, your target market, your competition, and how you intend to make a place for your own product and service. Include answers to such questions like:
What are the most efficient ways to market your services? (e.g., business website, email, social media, newspapers). Will you use sales promotional methods such as pricing discounts for new customers, etc.?
What marketing materials will be used (business cards, flyers, brochures, etc.)? What about referrals
