Campaign Evaluation

Select a product or service and find a recent (within the last six months) campaign that has promoted the product to consumers using a selection of techniques from across the IMC mix. Based on the information presented in class, prepare a report analyzing the effectiveness of the campaign and its likely outcomes, including cultural factors and the needs of different stakeholders. The report should be approximately 1500 – 3000 words in length and include examples of the campaign collateral reviewed. It provides an opportunity for you to demonstrate your understanding of campaign components and your ability to evaluate campaign planning, preparation and execution, as well as make appropriate recommendations for improvements.