Develop a complete crisis analyisis of a Activision Blizzard’s crisis management following sexual harassment allegations that resulted in an employee walkout in protest and legal investigations into how Activision Blizzard handled employees’ grievances of sexual misconduct and workplace discrimination from a communications/public relations perspective. This essay should include: – Crisis Analysis ~ What kind of crisis was this? How severe was the impact (or potential impact) of the crisis — provide data, if possible, of the financial and reputational impact of the crisis. ~ Based on publicly available information, how prepared did the company appear to be — did they respond rapidly? Did they seem to have effective spokesperson(s)? – Stakeholder analysis ~ Identify the stakeholders most affected by this situation and assess how the company seemed to engage with them directly and virtually (through digital and social media channels). ~ Assess the impact on other key stakeholders (employees, customers, suppliers, investors, communities). ~ Be specific about the role and impact of third-party influencers (., media, social media, advocacy groups, regulators and other government officials, industry analysts, academic experts). – Strategy and tactics (including messaging) employed in managing crisis ~ Describe and assess the effectiveness of the most significant strategies, tactics and messages employed by the company. ~ Be specific about how the company used social media to engage on this issue before, during and in the aftermath of the crisis (and include screenshots of social media messages and engagement, if any). What role did social media play in igniting/exacerbating the crisis and/or dealing with it? – Post-crisis corrective actions ~ Did the company demonstrate that it effectively addressed the crisis? ~ Did the company communicate the steps it took to assure stakeholders corrective actions would prevent future recurrences? ~ Did they take responsibility and express empathy for those affected? ~ Did they adhere to the Page Principles an act ethically? Please be sure to develop a complete essay that includes an overall situation and strategy analysis, explores the company’s prioritization and assessment of stakeholder engagement, social media analysis, and post-crisis assessment. Please use these references for details on the crisis: – – – * I’ve included essay examples of similar crises to follow, so please follow the detail and formatting as seen in provided files*
