1.Read Chapter One – Media and Culture* *Lule, J. (2012). Understanding Media and Culture: An Introduction to Mass Communication. Boston, MA: FlatWorld Use these questions to guide your reading – you don’t have to turn these in but they will help you get the most out of the reading. Watch the following videos Introduction to Media Literacy: https://www.youtube.com/watch?v=AD7N-1Mj-DU History of Media Literacy Part 1: https://www.youtube.com/watch?v=oXf0F4GYzWQ History of Media Literacy Part 2: https://www.youtube.com/watch?v=9iUjvNtgWAs 3: The Medium is the Message — Marshall McLuhan Read and Watch the Video (link provided):The Medium is the Message by Marshall McLuhan YouTube Videos to help you dig deeper on the topic: https://www.youtube.com/watch?v=h2dHqdvXsys https://www.youtube.com/watch?v=VsZQMaN5pYc https://www.youtube.com/watch?v=lFB1kCTQrvk THEN Choose TWO different types of mass communication—radio shows, television broadcasts, Internet sites, newspaper advertisements, and so on from two different kinds of media. Make a list of what role(s) each one fills, keeping in mind that much of what we see, hear, or read in the mass media has more than one aspect. Consider the following questions for your post: social role does this type of media fill? the type of media suit the social role? did the creators of this particular message present it in the particular way, and in this particular medium? sure to include McLuhan’s concept of “the medium IS the message”. [Students in past semesters have forgotten to address this part of the discussion prompt]
