For this assignment, assume that you are a committed, small
business owner with the goal to further the success of your business. You
also know that your customers are the bread and butter of your
business. Therefore, you understand the need to incorporate customer
retention strategies using effective marketing strategies and good customer
loyalty programs to attract new and keep existing customers.
Choose any product or service you would like to market. Expand
on some customer retention strategies to attract new and retain existing
customers for your product or service.
Note: It is a group assignment and I’m assigned to write about a
particular part. My part is stated below:
– Research strategies on gaining customer loyalty.
– Determine important strategic benefits of brand loyalty that
seem most appropriate to your small firm.
Therefore, no need to write an introduction about the company or
the product.