Research should have 3 parts:
Part 1: Define the topic (Social media marketing), its importance, and its relevance to the project. (About 3 pages)
Part 2: Describe the methods and techniques available for applying the research area. (Business-to-Business marketing techniques and Business-to-Consumer Marketing techniques and the differences between them) (About 8-10 pages)
Part 3: Apply 2 to 4 of the methods/techniques to the project. (About 3-5)
Please see the attached file of complete instructions.