Assignment Now that you have learned the basics of paid digital advertising campaigns, let’s take the persona’s you created last week and make some ads. This exercise is good practice because knowing the basics of the digital ad platforms will help you plan your targeting no matter where you end up in your marketing career.
The assignment will be to write a response to the prompt below. The format will be you responding to an email from your “boss.” I prefer to structure written assignments this way because, unless you plan on going into research or journalism, no one will ask you to write an essay in the real world. In fact, most office managers want concise emails with sections and bullet points. Review the weekly emails you receive from me for formatting guidance.
To complete this assignment you will need the following:
The Complete Facebook Interests List (2020) (Links to an external site.)
Use this list of Facebook interests and select three from within the 9 categories
Explain why you chose these three interests and why you think they would capture your persona if they were browsing Facebook
Do some research to back up your claims – start by Googling questions like “types of people interested in X” and see what you find
Wordtracker (Links to an external site.)
Use this keyword planner to come up with 5 phrase match keywords
Type words into the search bar and see the keywords the tool recommends
Each of your final keywords should contain 3 – 5 actual words
Include the “Volume” with your keywords
Provide at least 5 search queries that could trigger one of your phrase match keywords
These need to make sense and be something your persona might actually search in Google
Prompt
Hi Marketing Manager,
The persona you created last week was a hit with the leadership team. Now we would like you to recommend a couple of ways to test out targeting your persona through a couple of channels. What are some Facebook interests and Google Ads keywords you think we should focus on?
Kind regards,
Your “Boss”
Deliverable
Submit your response to the email prompt above as a PDF on Canvas
Write your response like you would be emailing your boss but be sure to include the information outlined in the instructions
Reach out to me if you have any questions
**Please refer to the persona created in last week:
Segment:
Demographics (at least 3)
Ages 18-30
College or higher
Planing startup
Psychographics (at least 3)
Feels that learning digital marketing is helpful in their career or business
Wants to save time and money to learn digital marketing
Understand the trend of combustion and purchase trend rapidly changed to the Internet- based.
Interested/Lifestyle Traits (at least 3)
Content creation
Blogging
Drawing
Passionate about learning
Behaviors (at least 3)
Read at least 3-4 books per a month
Creates Instagram feeds at least once a day
Spend time creating own contents
Objective:
This segment was created to target someone interested in learning digital marketing and wants to understand exactly what digital marketing is for applying into newly established business or startup plan. This certificate helps to understand the basic of digital marketing and develop business.
Persona:
Nicole is 28 year old, and she is a licensed acupuncturist .She is also interested in education in Oriental Medicine, especially herbology. She enjoys creating and posting contents related with herbs and shares them to her Instagram. She would like to develop her education brand and sell the index card of Herbology created by her through the online platform. She feels that intensive learning and understanding digital marketing is important to establish her online platform based business and lead to be succeed.
