Does the KPI give you insight into the business that is actionable?

Learning Outcome: Construct the case for use of data as a strategic asset that creates sustainable competitive advantage.

Measuring and monitoring business performance is critical, but focusing on the wrong key performance indicators can be detrimental. So can be poorly structured KPIs (Key Performance Indicators), or KPIs that are too difficult, costly to obtain, or to monitor on a regular basis. So what makes business performance indicators “key” and how should a business owner, executive or manager select them? There are six factors that separate effective, value creating KPIs from detrimental, value diminishing KPIs. The right KPIs for your business should follow these KPI best practices:
Aligned – Make sure the KPIs your are choosing align with the strategic goals and objectives of your organization.
Attainable – The KPIs you choose to measure should have data that can be easily obtained.
Acute – KPIs should keep everyone on the same page and moving in the same direction.
Accurate – The data flowing into the KPI should be reliable and accurate.
Actionable – Does the KPI give you insight into the business that is actionable?
Alive – Your business is always growing and changing. Your KPIs should evolve as well.
Use the rubric below to guide you through this component of your assignment. Your paper is to be written in accordance to APA 6th edition standards utilizing at least 3 secondary, academic resources. The paper should be no less than 4 pages excluding your cover and reference pages.

You can use section 1 attached as a guide for section 2. This in an ongoing project assisngment. I already completed section. Now this assignment is for section 2. I will attach section 1 paper for a guide and section 2 rubric. The topic is Apple Iphones specfically. This paper has to be very specific to Iphones.