Explain how the global business environment competitive forces affects the company’s operational success.

Scenario
You are a Business Process Consultant for Kingston-Media and have been selected as a keynote speaker at an industry conference. To help you prepare, you will be writing a research brief for at the upcoming Supply Chain Conference, for one of the Fortune 500 companies in Kingston-Media’s client portfolio.

In preparation for the conference, select a Fortune 500 company from the Pharmaceutical industry to create a research brief for use in building your presentation that will include the following:
Evaluate the company uses of value chain management.
Explain how the global business environment competitive forces affects the company’s operational success.
Analyze the company’s primary and support operations management functions impact on organizational performance.
Evaluate the effect of supply chain strategies and economic factors on the company’s profitability and sustainability financial practices.
Discuss how the company has developed a differentiation strategy on workflow across the value chain or the organization.
Summarize your findings and highlight some best practices.
Provide attribution for credible sources.
MUST USE THESE FOR PARAGRAPH HEADINGS:
Identification of How Selected Company Uses Value Chain Management
Impact of Global Business Competitive Forces on Company’s Operation Management Strategy
Analysis of Company’s Primary and Support Operations Management Functions on Organizational Performance
Evaluation of the Effects of Supply Chain Strategies and Economic Factors on Company’s Profitability and Sustainability Financial Practices
Summary of Highlights and Best Practices