All assigned cases can be found in the
latter part of the textbook. You should
use the case as a baseline of information, but it is expected that
additional research is necessary to fully assess any recent issues and for the
most updated information. Analysis of a case will involve responses to the set
of questions on that case, as follows:
General
Motors
1.
Evaluate
GM’s corporate-level and international strategy using concepts and tools from
the course.
2.
How has the entry into new product and geographical markets
created value for the company?
3.
What are some problems with its diversified global operations, and
how can these be addressed?
4.
If you were the CEO of the company,
what courses of action would you pursue
to address these issues? Explain how you would implement these, how they would
address each issue, and what potential risks may exist.
NOTE:All case analyses should be written in standard
essay format -professional font, 12pt, double-spaced, 1-inch margins, and should not exceed three pages (not including reference
page). Please note that I require APA format with in-text citation (no
footnotes).
