The typical buying process consists of the five-stage model of the consumer buying process (figure 3.3 in the textbook). Consumers will not necessarily go through the buying process in an orderly fashion; they may skip and reverse stages and alternate between shopping online and offline. A marketing personnel needs to understand the buyer’s behavior at each stage.
Utilizing your organization of employment or a previous organization of employment, please research and share the findings from your research regarding:
What factors regarding the consumer, social, and personal characteristics are important with the consumer decision-making process? (support your answer with a peer-reviewed journal article).
How is your selected organization handling or dealing with these factors?
Research why the Expectancy-Value Model is important to the buying decision process? (support your answer with a peer-reviewed journal article).
Outline a minimum of two strategies your selected organization utilizes or should utilize to improve attitudes under the Expectancy-Value Model?
Why is postpurchase satisfaction important to the buying decision process? (support your answer utilizing the textbook).
How strategy or strategies is your selected organization utilizing to make active loyalists a priority after the purchase?
Open discussion on the topic.
(you must use at least two peer-reviewed sources and the textbook to support your answers)
