Read the article Harley-Davidson I provided Please choose four questions to answer, connecting your answers with concepts from the course. Your response should be between 600-800 words, and please remember to avoid plagiarism challenges. NO LATE SUBMISSIONS WILL BE ACCEPTED. 1.Harley has a strong brand name. What were the keys to HD’s initial success? 2.If the theme of this section is differentiation, what are the important elements of HDs differentiation strategy? 3.How do culture, entertainment, and social roles contribute to HDs differentiation advantage. Why do you suppose each of these could be seen as eroding in significance? 4.Harley minimizes, indeed welcomes, Honda…why, and what did HD miss about Honda’s entry? 5.How did Honda create a new segment in the motorcycle market? How are the needs, beliefs, desires, of this new segment different from Harley’s core customer? 6.Why was the AMF acquisition of Harley such a disaster? 7.How did the Beals-led management buyout turn the company around? 8.Why would Honda let Harley management tour the Honda manufacturing facility? 9.Harley Davidson’s sales doubled between 1959-1965. Honda’s sales multiplied by a factor of ten, and Honda become the market leader. Why do you think this happened? What did Honda do right, and what did Harley do wrong? 10.What did the Harley managers learn from their interaction with Honda? 11.How did licensing and affinity groups contribute to Harley’s comeback? 12.What unique challenges does Harley face in attempting to sell its products in other countries? 13.Does Harley lead or trail (or both) in product and technological innovation throughout this case? 14.Current events: describe Harley’s response to rising interest in electric vehicles. What challenges and opportunities does Harley see in electric, that are different from Tesla and other e-car manufacturers? 15.What PEST and 5-forces threats and opportunities does HD face now? 16.How might HD modify its strategy and tactics to engage the threats and opportunities found in 2022?
