Hello, for this question I need it to be answered in 200 words only. This is a discussion question based on content learnt for that week. I have attached a document of the information that the question needs to be answered based on. I have also attached my log in details for the writer to be able to view the information relevant to the question. Please note: This is a discussion question and answer, so it needs to be answered in such form. This question needs 5 references including the website of the university. To get the information for this question click the following link https://leo.acu.edu.au/ Put in my log in details Once it logs you in, on the left-hand side of the screen scroll down until you see ‘MGMT310 2022 Semester 1 Online’. Click that. Then scroll down and click ‘Week 03: Recognising the need for change’. Here is where you will see a link to view the concepts for that week as well as the concepts and another information. Below is the question that needs to be answered Starting the Change Process The Active Sports Equipment Company The Active Sports Equipment Company (ASE) is a small to medium-sized manufacturer of high-quality sports equipment It was founded 35 years ago and currently employs around 50 people to manufacture a specialist piece of sporting equipment. Their current turnover is £4m and 65% of output is exported worldwide. The founder of the company is a mechanical engineer. He established ASE to produce a specialist piece of sports equipment based on his own original and highly innovative design. He is still the Managing Director and his obsessive concern with the details of design and engineering excellence dominate the culture of the company. This concern for engineering excellence has served the company well. It has built itself an enviable reputation as the standard by which all other sporting equipment in this specialist category is judged, even though the basic design of ASE’s product has evolved little over the years. Recently, however, several challenges to this dominant position have emerged as other sports equipment manufacturers have sought to enter what they regard as an attractive market with newer designs. These newcomers compete effectively on price and many aspects of performance and specification, although they still fail to match ASE’s product on ease, speed of assembly and the compactness of the fold for transportation. Much of the success of the ASE product is based on its well-engineered and robust construction that enables it to be folded and unfolded easily and quickly. However, it is with such challenges in mind that ASE introduced several innovations, the most significant of which was the option of several titanium parts that deliver important weight-saving advantages. But what about the future? ASE might continue to focus on its core competence and seek to retain its current competitive advantage by further improving the design of its product. Product and production engineering are highly valued within the company. There is no doubt that it is engineering that has created the ASE brand and made it what it is today. There is, however, the risk that engineering alone may not guarantee that the current record of success will be sustained. Source: Hayes, John 2022 The Theory and Practice of Change Management, 6th ed., McMillian. PP72-73. As the Change Practitioner: 1. If you were a manager in ASE how would you identify the needs for change? 2. Would you actively try to influence the company’s strategic agenda? If not, why not? If yes, how would you attempt to do this? For examples on how to answer this question please see an example a previous week: THIS EXAMPLE IS AN OLD ANSWER AND NOT THE ANSWER FOR THE QUESTION I NEED TO BE ANSWERED. You can access this by clicking MGMT310 2022 again, scrolling down and clicking ‘Assesment’, then scrolling down and clicking ‘Discussion forums weekly questions’ and clicking ‘W1 Pathways for Change’. By clicking on this you are able to see a different week and understand what is expected by us from our lecturers. Please message me if you have any questions and I will try my best to clarify.
