Choose a topic from the following options or a topic that interests you. If you choose a topic that interests you, please obtain approval prior by sending an email regarding the topic you would like to use to be sure it is acceptable. – What factors affect how consumers perceive online customer service? – What factors affect student satisfaction in online MBA courses? – How do online influencers affect buying decisions in the following markets and why? – Cosmetics – Soft drinks – Fast food (even Dunkin’ Donuts uses influencer marketing) – Automobiles (think Matthew McConaughey and Lincoln) – Snacks – Fashion – Home décor - Clothing or footwear (fashion or sports) – What factors affect a consumer’s choice between going to Starbucks versus a local coffee shop? Or between Starbucks and Dunkin’ Donuts? – Create a 5-question survey that will give you the information needed to answer the question you chose. – Interview at least 5 people using the survey. – Analyze the responses. Deliverable: Using the business technical format (https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/hats.html), prepare a one to two-page summary of your market research project and how you will use this experience in your current or future role.
