Prepare Powerpoint and Prepare
Speaking note about Bed Bath and Beyond
1. Executive Summary (less than 1 min)
. Name of the company and offerings (Bed Bath and
Beyond)
. Vision and/or Mission
. Challenge(s)
. Indicate which 2Ps (Product and Promotion) of the Marketing Mix 4Ps have been modified
to overcome the challenge(s).
2. Situation Analysis – The 5Cs (1.5 min)
. Start off with the Company (current value
proposition and current strategy)
. Only share relevant information. Meaning, you do not
share everything that you provided in your MGA 2.
Note: Use the information of the MGA 2 to prepare a speaking note.