Prototyping / Wire-framing the Solution:
create a wireframe of your product as a solution to the problem you have identified for users in your target market. You may choose to use a tool like Balsamiq, Sketch, Keynote, Powerpoint, or any other tool of your choice. Don’t worry about visual design (how attractive or pretty the design looks) right now – the user experience functionality and flow is more important at this stage. Note:
. You will use these wireframes for usability testing with potential users or customers in your target market, to gauge how well your wireframes solve the problem at hand.
Sample Wireframes:
fitness_app_mobile.pdf fitness_app_mobile.pdf
Which I provided in the attached file. Follow the sample mobile fitness wireframe.
Validating your Solution with Usability testing
Validate your product or solution by showing your wireframes to users in your target market.
Plan your (guided) usability testing sessions, by answering the following questions:
What hypotheses do you want to validate and why?
What questions will you ask your research subjects (users in your target market) to validate your hypotheses?
Meet and conduct usability testing sessions with 2-3 users in your target market (either the same people that you met with for Milestone 2, or preferably, the fresh leads you collected during Milestones 5 and 6).
Ideally, you would want to visit these people in person – at their homes, offices, or wherever you expect them to use your product. If you can’t do that, meet with them via video conference (e.g., Zoom, Skype, Google Hangouts or Meet).
Your goal is to get users to use your “product” and show you how they interact with your wireframes and perform the tasks that relate to the problem you’re trying to solve.
You want to conduct usability tests in order to spot patterns in their usage and identify where they get stuck or become confused. Once again, you should listen and observe more than talk.
Ask open-ended questions related to the task or problem at hand, and do not bias your research subjects by trying to sell them on your solution or wireframes. Always keep in mind that when it does become available for the world to use, you won’t be there to explain your product to every person that uses it.
Identify and make a list of the top 3-5 problems, stumbling blocks, areas of friction or confusion encountered by users in your target audience during your usability testing sessions. Brainstorm solutions and incorporate the changes into your wireframes or prototype.
Repeat steps 1-4 until the solution (wireframes) you have designed is intuitive to users in your target market.
Deliverables/Submission (Due; 03/05/2025):
This deliverable should contain:
An original wireframe or prototype of your product, as a solution to the problem you are looking to solve for users in your target audience.
A list of (at least 3-5) learnings including a prioritized list of “problems” you encountered in your usability testing sessions (that you have since solved).
Your revised wireframe contains a final wireframe of the product, as a solution to the problem you are looking to solve for users in your target audience.
