Justify the move to gym equipment in terms of Samsung’s current strengths and weaknesses. – Identify PESTLE analysis in its fullness as a tool that will help the brand stretch. STP must have new insights to the brand stretch (gym equipment). – present a customer persona – Focus on the brand stretch (gym equipment) and work back to connecting theory and the PESTLE and SWOT analysis, this will be a better engagement with your marketing mix and the resulting marketing plan. – SWOT & PESTLE tools, S&W on current brand, O&T new sector, PESTLE all new sector – needs to discuss implications for the new sector specifically. – Do not include a history of Samsung – Substantiate external analysis. – Include Marketing mix theory and models from the slides
