1. Go to https://makingwavesinevents.org/about-ice and get familiar with the conference.
2. Conduct a marketing mix analysis based on the 5P’s model by answering the following questions:
Product:
What does ICE Conference offer to a potential attendee? What unique features and benefits of attending should be highlighted?
Price:
Research competitor’s pricing in the academic conference category and suggest a preliminary price range for the conference.
Place:
Why Colorado? Why Denver?
Denver is the location for ICE 2023 (https://makingwavesinevents.org/denver-2023) – please describe the top five reasons to attend the conference here.
Promotion:
What marketing channels would you recommend using to promote the conference? Please refer to p. 158 of this week’s reading for a list.
People:
What is the ICE Conference’s target audience?
3. Looking at the ICE Conference website, please share three suggestions on utilizing the website as a marketing tool more effectively.
