Undertake a situation analysis for an organisation of your choice listed in any stock exchange around the world. It could be the UK, your home country or any other listed organisation you are familiar with.
Provide your analysis using evidence from annual reports, the company’s website, news stories (e.g. Financial Times, Guardian, BBC etc.), integrated with module tools, frameworks and theory
Further Guidance:
Undertake a situation analysis, which includes external and internal analysis factors (1500 words ±10%). This should include:
A brief description of mission and vision statements.
An analysis of macro environment and industry factors (i.e. PESTLE analysis and Porter’s 5 forces)
An analysis of internal factors, resources and competences (VRIO framework) and/or Value Chain
An identification of key stakeholders and evaluation of these using a power and interest grid
A conclusion with a summary from the analyses and whether the external environment appears to be attractive and whether the company (internal analysis) has some important strengths that can lead to competitive advantage.
As part of your analysis critically evaluate the strategy tools and approaches, including their usefulness and limitations, and appropriateness in the particular context.
Formatting:
· A cover page should be included with a table of contents with numbered sections (of your choice) and page numbers.
· A clear reference list (following Harvard system) should be provided.
· The assignment should be submitted in a doc or pdf format.