The final project for this course is a conference-type paper (about 5,000 words, so 16 pages or so, including reference pages). The paper should be an argumentative essay, ideally using textual analysis methodology and critical and cultural theory, to analyze a specific issue related to media, culture and society. Here are some basic steps to follow:
1) Pick a topic: the Hardee’s ad starring Padma Lakshmi.
Here is the link:
2) Research it: I’d plan on doing traditional library/database research (books, journals and other periodicals that include articles related to your topic) as well as broader internet research. As you do the research, keep in mind that you’ll need to properly cite your sources in the essay and include a stylistically (APA) correct reference page. Ultimately, I’ll expect you to cite between twelve and 20 sources.
3) Write it. The basic structure is that of a typical essay:
— First, introduce the topic in some inventive way that draws in your reader. You should state a thesis somewhere in the first paragraph (or close to it). I always recommend a statement like: “The purpose of this paper is to….” analyze The Portrayal of Women in Advertising
Use my paragraph in the introduction 9 the part that ads sell more than products they sell values etc.
It will be in word file named final projects idea
— Provide a theoretical framework and a review of what else has been written on the topic. This is where you’ll use a lot of your research. Be sure to cite it correctly, using APA style guidelines.
— Briefly describe your methodology (for instance, Stuart Hall’s theory of preferred, negotiated and dominant readings) and provide an overview of related scholarly literature.
The methodology that I will use in my final project will be textual analysis and I will use Stuart Hall’s theory
Social media (I think that commercial has gotten lots of attention, so you may also want to analyze the social media buzz and other coverage that it stirred up.)
— Argue your case. Use specific examples as you attempt to prove your points. Cite other experts to support your argument.
— The article should end with some sense of finality; that is, attempt to summarize your main points, but do it in a way that leaves your reader thinking.
Conclusion
— Remember to include a title, a title page and a stylistically sound reference page. Academic titles typically have two parts, separated by a colon. The first part is an attempt to draw in the reader; the second part is a succinct summary of the topic.
