– Outline the market landscape for wholesale partners in the sports apparel industry (e.g.
size, maturity, market share, growth potential, etc.).
– Analyze recent market trends that are impacting wholesale partners – consumer
behaviors, investments or changes in business model of key wholesalers, recent closures,
etc.
– Conduct a strategic comparison of UA and its top competitors with regard to distribution
systems; how have UA’s competitors evolved their wholesale strategies?
– Use other external strategic analysis tools covered in the course if applicable (e.g. five
forces model, general environment, industry success factors, industry evolution).
