SUMMARY EXPLAINING PAPER
The purpose of the Industry Analysis is to paint a picture of the entire industry environment in
which Intel must compete and operate. What are the trends within the industry that will impact
your company, what are the factors driving change in the industry that impacts your company,
what does the industry offer for growth and profitability? Who are the competitors, and what are
the overall strengths and weaknesses of industry? Although the outcome of this paper will
affect Intel, the paper is about the industry, not the company. Therefore your research and
response should be on the industry as a whole with the objective of using that information in the
future to contribute to the development of effective strategies for those who are and will be
engaged in that industry.
The attachment below is the beginning of my paper. Just add to that paper.
(3) Competitive Forces Facing Industry
To identify the competitive dynamics of the industry, you will need to have a thorough
understanding of the interrelationships among companies in the industry and their
suppliers and buyers, as well as the ease of entry and exit from the industry. Periodical
articles will supply much of this information.
Who are the major competitors?
What are the major competitors and their market share?
What are the revenues of the major competitors?
What are the core competencies and strengths and weaknesses of the major
competitors? Is there an oligopoly?
Is there collaboration within the big players on pricing and offerings?
Is there a challenge of bargaining power from the suppliers or the buyers (e.g.
Cruise lines are the buyers from the supplier’s perspective)
The percentage of market share, the percentage of industry revenue, some comparison of
expenses and or other data more relative to finances for each major competitor and the industry
would give a more comprehensive picture of the competitive landscape.
(4) Trends and Driving factors
Most significant driving forces for change originate from outside the industry – such
characteristics as changing social trends, demographics, regulatory issues, etc. You will
need to draw on all of your experience and information available to you to answer this
question.
Some but not all topics to consider:
Economic, Environmental, Regulatory, Safety, Political, Cultural, Technological.
(5) Expected Strategic Moves by Rivals
You will need a broad understanding of the competitive dynamics of the industry in order
to answer this question.
Some but not all issues to consider:
Introduce new and better products or services
Become more diverse
Become more niche oriented
Solicit a broader consumer base
Establish a new lower price benchmark
Establish a new product or service level
Establish an aggressive advertising campaign
Establish an assault on competitors
(6) Key Factors for Future Competitive Success
What must ANY COMPETITOR (not only Intel) do well in order to successfully
compete in this industry in the future?” This is where the Economic Characteristics,
Trends, and your critical thinking contribute to addressing this question. Use the
combination of facts gathered with your assessment of all the facts to convey your
judgment as to what will most assure a strong future for the industry. Again, address the
industry, not a particular player within the industry.
(7) Conclusion- Does the outlook for the industry present an attractive
opportunity?
You should actually answer two interrelated questions here, thus enhance your
conclusion.
The conclusion should be the combination and culmination of researched data and your
critical thinking using that data that you cited within your paper. Again, the combination
of data and your opinion (critical thinking).
Will competitive dynamics of the industry, and likely future changes outside of the
industry, make it likely that any company can be successful?
What is the likelihood that a company that successfully competes in this industry in the
future will earn better than its cost of capital, i.e. that it will be financially successful?
This section should provide the reader with a strong conclusive statement reflecting your
analysis of the outlook, and be based on the most specific facts you presented in the paper, that is
most convincing. Hence the 3-4 most influential points need to be emphasized here to convey
the main message you want your reader to be left with.