Visit a local retailer (or a retailer’s online website) and
while you are there, you need to find a NEW product. It could be identified on
the store shelf, on the packaging of the product, or in the product
info/picture on the website but be sure it is identified as NEW to the market.
Then, please answer the following questions:
1.
What is the brand name of this specific
product?
For example: If you
are talking about the New Apple iPad XLIII from Apple, you need to list the
name for that specific product: Apple iPad XLIII, not just “Apple.”
2.
Do you think this specific product is increasing
the breadth or the depth of the product line? Why did you choose your answers?
Support this argument with course material.
3.
Is the brand name of this specific new product a
good fit for the product? Why or why not? Again, support this argument with
course material.
NOTE: I am looking
for you to analyze the name of this specific new product – if you are analyzing
the new Apple iPad XLIII, talk about the name Apple iPad XLIII specifically,
not the pros and cons of Apple or the Apple iPad name in general.
4.
Did the maker of the product use packaging and
labeling well? List and describe packaging or labeling strategies you see being
used.
5.
Do you think this new product will diffuse
quickly or slowly through the marketplace? Why? Go into detail using at least
one of the characteristics influencing the diffusion of innovation (found in
Chapter 12) to support your answer.