Write a research report on an organization that has a presence in Canada that you think you would like to work for when you graduate. It will be important that you select an organization in which you can find a lot of quality research information on. Organizations that you cannot do your report on include: Apple; Deloitte; indigo; lululemon; and Nike.
Include:
Introduction/Background: (approx. 1.5 pages with visual)
A brief history of the organization, its mission/purpose, products/services
Basic information such as its industry, target customer, market share, competitive position
Organizational structure and leadership
include at least one “visual”
Analysis: (2 pages)
One key opportunity it is pursuing and how they plan to achieve it.
One key challenge it faces and how they plan to meet those challenges.
Why did you choose this organization initially?
Based on your research, what is your sense of its organizational culture? What are your impressions of the organization? It is important that you think critically – go beyond what the organization says about itself and provide your own personal impressions in your own words.
Identify two key questions that you would wish to know further about the organization to prepare for an interview there.
Conclusion (half page):
Having done this research, do you still think it is an organization that you would like to work for when you graduate? Explain your reasons.
In developing your research and report, consider the PAIBOC questions on pages 25, 241.
Your paper must contain all parts of a formal business report (see Module 17; example on pg. 315): Title Page, Letter of Transmittal, Executive Summary, Table of Contents; Introduction, Report Body/Analysis, Conclusion, References). Expect the total report to be approximately 10-11 pages.
The References page must have at least six sources cited, using proper APA format. You also MUST include in-text citations using APA format in the body of the report.
Academic integrity: All reports will be checked for academic integrity and originality. You must ensure that your report is your own original work and sources of information properly cited.
Tips & Hints:
Start early so that you have time to gather your information and prepare at least two drafts, and do proper revisions, including editing and proofreading. Make sure you document all sources researched, including websites, articles etc., as you do your research.