Write a summary on the importance of tailoring marketing plans to
specific circumstances – or targeting specific markets. How can the firm
ensure that the limited purpose marketing plan fits with the overall
marketing strategy? Support your views with appropriate evidence. Your
answer should be at least 500 words in length. Your posts on the
discussion board must be presented in a professional manner (proper
spelling, grammar, word usage, thoughts grouped by paragraph, etc.) with
sources properly cited using APA style.
