This week we focus on marketing and promotion. Give me an example of a marketing campaign that persuaded you to purchase something. Did the product meet your expectations? What was it specifically about the campaign that sold you on it? Do you feel negative marketing influences your opinion of products?
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A student organization has been given permission to operate a pizza stand during the upcoming homecoming weekend. The stand will be located just outside the football stadium, making it accessible during the ballgame. The location is also convenient for visitors as they tour the campus at other times during the weekend. An estimated 2,500 visitors will be on campus, in addition to the campus population of 1,500.
Each pizza requires:
1/2 lb. pizza flour
2 oz. pizza sauce
1/8 lb. pepperoni
1/2 lb. cheese
Pizza flour costs $8.00 per 10-lb. bag; pizza sauce, $4.80 per 64-oz. jar; pepperoni, $18.00 per 5-lb. package; and cheese, $15.00 per 5-lb. package. Club members will cook the pizzas and staff the stand on a volunteer basis. The university requires each vendor to pay a $25.00 permit fee and a $50.00 refundable deposit on the building. Your club plans to donate the profits from the pizza sales to a local children’s hospital. Answer the following questions.
Assume 75% of those who will be on campus will purchase a pizza. How many pizzas can you anticipate selling?
How much of each raw material do you need to buy (list the quantity and dollar amount of each material)?
Assume you are charging $10 per pizza. What will be your probable profit?