CapraTek has a long history as a leader in the design and manufacture of computer server components and continues to provide innovative solutions to industry needs. Now, CapraTek is leveraging this culture of innovation to expand into emerging wireless technologies. As part of that diversification, CapraTek is developing advanced smart-home technology. CapraTek recently announced that it will begin the development of a wireless system that will provide seamless integration of virtually all home electronics and appliances, all controlled through a single wireless device and a simple web-based interface.
Assume that you have been hired as a business consultant for CapraTek, where you will be assessing the needs of the organization for improving organizational effectiveness. You will develop a business report where you will formulate three business problems that justify the need for a project related to leadership, information systems, and marketing management. Your audience for this business report is senior executives for the company, who will decide whether to sponsor and support the project
Write a 4–5 page business report in which you provide the following:
Write a one-page executive summary that highlights your report.
Formulate three business problems that justify the need for a project.
Develop a specific business problem for each of the following three areas: leadership, information systems, and marketing management.
For each of the three business problems, describe how it relates to concerns that businesspeople in the larger industry, field, or area care about.
Support your problem statements by presenting evidence from scholarly literature.
For each of the three problem statements include an illustration that shows how the problem was narrowed down using a fishbone diagram (Ishikawa diagram) or a cause-and-effect diagram, where you identified the problem, worked out the major factors involved, identified possible causes, and analyzed your diagram to determine the focus of your problem statement.
Select one of your problems and propose a potential Riipen project for CapraTek that can be completed by a Capella learner and is related to your problem statement. You will not be doing anything in Riipen, except using the website to see examples. Be sure to detail the scope of the potential project.
