4 pages long including analysis and questions
1. Define the case type
– what’s the case type? why?
– What are the issues/problems you are going to focus and address?
2. Pisition statement(what)
– What is your answer to the problem?
– Background, faced problem, result
3. Argument(Why)
– Persuade a reader that your position is likely to be true
– Use data and example to support your position statement
– Consists of a conclusion or position statement, criteria or causes, and evidence.
– Criteria(most important to less)
– Rely on (50%)qualitative&(50%)quantitative (financial issue) data.(cost-benifit analysis)
– Give the result and reason of the data
– SWOT: Positive, Negative, Internal, External, Strengths, Weakness, Opportunities(From external and competitors), Threats(From external and competitors)TALK ABOUT FACTS!NOT DICISIONS AND RECOMMENDATION!
4. Action Plan (How)
– what is the goal (longterm, short-term)
– according to the main argument in 3. transfer to executable action
– Write down the specific execution steps in chronological order
5. Answer all the questions
Calyx and Corolla
What are the strengths and weaknesses of the Calyx & Corolla formula?
What steps should Ms. Owades and her associates take next to fully develop the Calyx &
Corolla concept?
Here’s the case coach for the case analysis https://eproduct.hbsp.harvard.edu/eproduct/product/t_cac/content/index.html