Introduction
– You Start with a general introduction about Innovation and how it’s widely confused with the invention.
– Different types of innovations.
– And how it is important to innovate to not fall behind.
– Then you start moving from the general speaking about how apples always came up with new innovations and always has been disruptive. This brings us to our topic and our innovation which is the apple watch.
Main Body
– Main Body is that you make a business model canvas, I’ll give you a model about what can be mentioned in a business canvas model.
– The main body is a translation of all the 9 pillars of the business canvas. (Key partners, Key activities, key resources, Value propositions, customer relationships, channels, customer segments., cost structures, revenue streams) into paragraphs. In other words before writing you do the research and brainstorm ideas and information and you classify them in these categories ( only points, not paragraphs). Then in the essay, you transform each one of these points you wrote on the canvas into elaborated paragraphs.
– Questions you may answer to write. What are the value propositions? What are the streams revenue? What types of customers does this product target ( customer segment). For Customer relationships how does the company keep the customers engaged and communicate with them through this innovation ( apples watch)? So on and so forth…
Conclusion.
Just general reflection
