– Times New Roman
– Double spaced
– 12 pt font
– 5 pages not including title page or reference page with appropriate sub-titles
– Essay is based on the book
Author: Daya Kishan Thussu
Titled: Global Media and International Communication 3rd ed.
ISBN: 9781780832651
Additional Info: (Bloomsbury, NY: Bloomsbury Press 2019)
Select one of the two questions for your response. Essays must reflect readings from textbooks, familiarity with relevant class lectures, and sources from independent research.
Question 1: Why do we study global media and international communication? Why is it necessary for public knowledge and the functioning of a healthy democracy? Elaborate on how the history and scope of international/intercultural communication studied in class fostered or hindered understanding of cultures, trade, and so on.
OR
Question 2: What is culture? What aspects of human life constitute culture and how do they help frame our cultural values? Explain how these are reflected in media and daily life with examples?
Additional information from PowerPoint:
Cartography – making maps
– the view of the work is very political
Geography & History of International Communication
– Intellectual Curiosity & Scholarly Learning
– Trade & Economic ties
– Religious Expansion
– Power, Justice, and Political Quest
– Global Re-alignments & Cultural ties
Power & Dominance
– Global communication: how it works & how it does not work
– Cross-cultural communication at macro-level
– How technical advances shrunk the globe to a global village
– Power & control by nations & corporations shifting nations > corporations
ex: Hawaii as an example (Chinese dominance) we branded as a spy network
– Theoretical approaches: political economy theory, globalization theory, post-colonialism theory, cultural imperialism theory, others
Scope of International Communication
– Government to government relations
– US embassy has its power & influence on other countries
Ex: Americans have a strut to their walk
– People TO people relations
– Citizen Diplomacy (World Affairs Councils)
– Business to business (B2B)
Ex: most dominating aspect of global communication and/or by 2035, China will dominate the economy, currently, it is the USA
– Global Trade: goes into the currency of US dollars
Ex: US dollar dominance will be shaken with crypto
– Health & pandemic diseases
– Traditional Media
-New media/digital/social media
Global Media Flows
– Determinants of News Coverage & Awareness
*National interest
*Trade & economics
*Historical relations
*Military relations
*Cultural proximity
Western View of the World
– Tourist
– Missionary
– Scholar/Intellectual
– Business intelligence
Major International Communication Tech Revolutions
– Alphabet, printing (traditional media)
*Books
*Newspaper
*Magazines
*Photography/photo-communication/photojournalism
*Films
*Recordings/music
*Television
Computer, Online (Digital Media)
– Computer/internet
– Online, digital media
Sweeping Changes in Knowledge and Information Industries
– Sources of Information
– Cybernetics
– Robotics
– IoT (Internet of Things)
– BlockChain
– Shrinking of Technology – Compress
What is Culture?
– Way of life
– Collective Intellectual Achievement
*Cumulative Knowledge
*Beliefs/learned behavior
*Attitudes
*Rituals/practices/social habits
*Hierarchy
*Geography
*Music
*Customs
*Experience/History
*Language
*Values
*Religion/faiths
*Food
