Write a 2-3 page paper providing an overview of the theory including the origins, the researcher(s) who coined the theory, and the implications the theory has on the impact and relationship between media and society. At the conclusion of the paper, provide your own analysis on how the theory can be used to develop communication campaigns today.
Although you will be able to use your textbook for a cursory introduction to the theories, you should find additional sources to fully delve into your chosen theory. Please be sure to only use academic sources – Wikipedia is not an acceptable source.
Adhere to APA guidelines with regard to in-text citations and references.
